Hassan Sheheryar Yasin graduated from Pakistan Institute of Fashion Design (PIFD) in year 2000. As this fashion institute is affiliated with the La Chambre Syndicale De La Couture Parisienne in France so he has also affiliation with that French Institute and Training centre. He holds an honors degree in couture and currently serves as a member of the Board of Directors and the Executive Committee of Pakistan Institute of Fashion and Design.
Opening his career as a fashion choreographer in 1994, avant-garde worked both as a choreographer and designer in various shows within Pakistan and international shows including Dubai, London, New York City, and Toronto.
In year 2000, Hassan Sheheryar Yasin introduced his name as a fashion label in the form of an abbreviation to his name, HSY. Starting as a bridal and formal wear couture house, it has since become one of the most recognized Pakistani fashion labels in the world and now HSY more than a label, its a Lifestyle. HSY currently employs over 350 people and six stores internationally i.e in UK, USA, UAE, SAUDI ARABIA, SINGAPORE and INDIA, with the flagship studio housed in Lahore.
HSY is one of the largest leading premier designer labels in the country comprising multiple brands namely HSY Wedding, HSY Couture, HSY Ready to Wear, HSY Homme, HSY Private Collection, and HSY Noir. In 2007, he included jewellery line as a product of HSY Brand. Having its primary base in Lahore HSY collections are available in selectives boutiques in Karachi such as Ensemble, Labels and The Designers. Internationally HSY is available in Dubai, UK, USA, Singapore and Harvey Nichols in Saudi Arabia.
Phone: (+92 42) 111-479-479
Address: 23/B, G block, Gulberg 3, Lahore